Graphic identity : WAV


what is Wav ?

WAV is a project led by a young girl from Lyon, its goal is to gather in a single place a work-coffee space (coffee where you can sit for hours and where you are autonomous) and a clubbin space dedicated to the party.

What are the issues to adress on this project ?

A double space requires a modulable identity: the day and night parts must be dissociable, while remaining coherent.
The preliminary study of competing graphic identities highlighted a major point: the use of black and white is omnipresent. It was then better to turn to a colored graphic chart.
Last point: the identity had to be able to be declined on many supports, going from the lighter to the glass and the poster.

graphic charter

Practical use

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