Graphic Identity :
ABM Utilitaire


What is ABM Utilitaire ?

ABM UTILITAIRES is a compagny specialist in the trade of metal van fittings. Within the framework of the development of the company, my role was to create new communication tools (website showcase, merchant site, brochures, technical drawings, assembly instructions...)

What are the issues to adress on this project ?

Rejuvenate the graphic charter of the company while keeping the red color and the original logo.
Decline the identity on many supports, and make its modifications accessible to all by proposing a simplified charter.

Graphic charter

Practical application

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